Nail your positioning and ramp up the sales cycle
B2B Enterprise Tech | Data Platforms | Sales-led growth
Hi 👋 I'm Abigail, I help B2B tech companies become the obvious choice for their best-fit customers.Having worked with April Dunford and successfully positioned numerous B2B tech products, I know how to workshop, test, and execute positioning that will accelerate sales cycles and drive revenue growth.My approach is rooted in April Dunford's frameworks, Matt Dixon's B2B buyer research ("The Challenger Sale", "The Challenger Customer"), and insights from data to drive alignment and decision-making.Do you have a positioning challenge or question? Get in touch!
portfolio
Positioning case studies
There's nothing more satisfying than figuring out the positioning that's obviously simple, clicks in prospects' minds and makes them nod. It's never obvious or simple at the start though.
Videos
And... action!
I love to speak in public and engage with an audience (and yes, that means I never miss a karaoke outing too). Here are some examples of me in action.
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Get into my head
Contacts & resume
Get in touch!
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