Nail your positioning and ramp up the sales cycle

B2B Enterprise Tech | Data Platforms | Sales-led growth

Hi 👋 I'm Abigail, I help B2B tech companies become the obvious choice for their best-fit customers.Having worked with April Dunford and successfully positioned numerous B2B tech products, I know how to workshop, test, and execute positioning that will accelerate sales cycles and drive revenue growth.My approach is rooted in April Dunford's frameworks, Matt Dixon's B2B buyer research ("The Challenger Sale", "The Challenger Customer"), and insights from data to drive alignment and decision-making.Do you have a positioning challenge or question? Get in touch!

portfolio

Positioning case studies

There's nothing more satisfying than figuring out the positioning that's obviously simple, clicks in prospects' minds and makes them nod. It's never obvious or simple at the start though.

Videos

And... action!

I love to speak in public and engage with an audience (and yes, that means I never miss a karaoke outing too). Here are some examples of me in action.

Blog

Get into my head

Contacts & resume

Get in touch!

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