Sell to those who see the value already.
Duh!*
Obvious GTM
Most deal-winning tactics eat up time for limited return. Shift the bottom line up for good — with clarity on the problem you solve for your best buyers.
FOR: B2B AI & SaaS
Sales-led
scale-ups
Marketplaces
Abigail Egle Zilinskaite
BRANDS I WORKED WITH:
“Organizations with a strong Ideal Customer Profile achieve 68% higher win rates” TOPO
EXPERIENCE & IMPACT
2x
deal win rate in 6 months
$58 to 100$+
ARR y-o-y growth supported
0→2
PMM function built and led
15+
years of marketing experience & a masters degree
*The DUH model
Fierce competition. Feature parity. Confused buyers. And AI that’s making all of it worse. For 15+ years, I've helped companies sharpen their sales narrative to make the product the obvious choice for the right customer. I’ve developed the DUH framework to pinpoint the precise differentiation and market position and get product and marketing aligned behind one strategic GTM.
Data-driven
Unique
Honest
MY operating principle
“Position the problem, not the product — find the segment for which nothing else works. Then the product becomes the obvious choice.”
Portfolio & Case studies
See for yourself
POSITIONING
Data Commerce with April Dunford
Got data for the category choice, and rolled out positioning post-April. Learn more
GTM
Post-acquisition re-positioning
Separating features, crisping up value props and deriving target audiences for new use cases. Learn more
GTM
Claim workflow automation
Led the service to SaaS transition and website redesign across 6 regions. Learn more
POSITIONING
Coming...
GTM: Retail Media POSITIONING: AI Governance AR: Getting into the Gartner quadrant + 3x videos
Reach out
2x sales win rates? Yes, please!